Are you suffering from time inconsistency? What are you really dealing with?

Updated: Nov 24, 2023

The science behind procrastination tells us that we humans have been procrastinating for centuries. It is so timeless that Greek philosophers developed a word to describe the behavior calling it "Akrasia". Better known as acting against your better judgement or when you do one thing but know that you should be doing something else.

To be blunt, procrastination is a lack of self-control. I'm guilty of this, what about you?

So why do we procrastinate?

Science again tells us that this has to do with "time inconsistency", which refers to the tendency to value immediate rewards more highly than future rewards.

This can be explained by imagining that you have two selves your future self and your present self. Therefore, when looking at future goals and plans for yourself, you envision yourself in the future. Research states that this is easy for your brain as it sees long-term benefits in these actions.

Unfortunately, this is where your present self gets in the way. The present self is like a cheeky younger version of yourself, craving instant gratification, not the long-term goals you should strive for. Your future self and present self compete against each other all the time. It is up to you which one will eventually win.

Check-in with yourself today.

Are you nurturing and caring for your future self or giving in and deep diving into the present and instant gratification?

x Kathie

About the author:

Hey there my name is Kathie, I've been in the business world for over 25 years, steering various ventures to success with turnovers of up to 3 million dollars. It all started when I was 27, and since then, I've been fully committed to making businesses not just run but thrive. After two decades of immersing myself in product-focused ventures, I decided to take it to the next level. I launched my own business consultancy, with a clear mission: helping businesses and non-profits grow. My secret sauce? Strategic thinking and a solid commitment to seeing people not just survive but excel. I have a track record to prove it. Taking businesses from ground zero to six figures has been my specialty. How did I do it? Well, chalk it up to thinking strategically, a clear plan, consistency, resilience, adaptability, and a good old dose of stubborn determination.

I've got the scars and the stories to back it up. Like to know more? Say Hello. x Kathie