Do Testimonials Really Work?

Updated: Nov 24, 2023

Research states that 9 out of 10 people trust a customer more about what they say about a business than what a business states about itself. As a result, 31% of customers are more likely to spend with a business that has good customer testimonials.

Testimonials build:

Trust and creditability.

Provide social proof.

Show how your brand's pain points can be solved.

Humanise your brand.

Increase leads and conversations.

Further research has indicated that 72% of customers say positive reviews and testimonials make them trust a business more. A whopping 88% of consumers trust online reviews as much as personal recommendations - WOW. 😮

There is no doubt that testimonials are essential to your business.

Finding it hard to get started?

I have included a template below that I have successfully used.

Make it easy for your clients and ask them to "fill in the blanks."

I was having (this problem/challenge),

I wasn't sure what to do (establish the pain/frustration).

So I joined/purchased (service/product) and (a new thing you learned, realised or discovered).

I (what you did) and (the specific result you got).

Name + Business + Location

try the below Interview Format or even pop it into a quick Survey.

What obstacle would have prevented you from buying this product/service?

What was your main concern about buying this product/service?

What did you find as a result of buying this product/service?

What specific feature did you like most about this product/service?

What are three other benefits of this product/service?

Would you recommend this product/service?

If so, why?

Is there anything you'd like to add?

Start asking for testimonials today.

x Kathie

About the author:

Hey there my name is Kathie, I've been in the business world for over 25 years, steering various ventures to success with turnovers of up to 3 million dollars. It all started when I was 27, and since then, I've been fully committed to making businesses not just run but thrive. After two decades of immersing myself in product-focused ventures, I decided to take it to the next level. I launched my own business consultancy, with a clear mission: helping businesses and non-profits grow. My secret sauce? Strategic thinking and a solid commitment to seeing people not just survive but excel. I have a track record to prove it. Taking businesses from ground zero to six figures has been my specialty. How did I do it? Well, chalk it up to thinking strategically, a clear plan, consistency, resilience, adaptability, and a good old dose of stubborn determination.

I've got the scars and the stories to back it up. Like to know more? Say Hello. x Kathie