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This foundational concept goes beyond simply making a profit. This is about having clarity as to why your Business exists.
Your Mission is the driving force - the engine - of your Business.
A mission statement shouldn't be generated simply because every other Business has one. It also shouldn't be generic or vague. Your values are on display in your Mission.
A mission statement defines a business so well that it feels like strategy.
Your Mission is what gives you and your employees purpose. It's also what helps you set business goals and objectives.
A good mission statement:
Describes what the Business does for its customers
Describes what the Business does for its employees
Describes what the Business does for its owners
Some will go even further to include what the Business does for its community and the world.
Think about what makes your business unique.
What good does it accomplish?
Why is your business different from other businesses in the same field?
If other businesses could use your mission statement, it's not specific enough.
About the author:
Hey there my name is Kathie, I've been in the business world for over 25 years, steering various ventures to success with turnovers of up to 3 million dollars. It all started when I was 27, and since then, I've been fully committed to making businesses not just run but thrive. After two decades of immersing myself in product-focused ventures, I decided to take it to the next level. I launched my own business consultancy, with a clear mission: helping businesses and non-profits grow. My secret sauce? Strategic thinking and a solid commitment to seeing people not just survive but excel. I have a track record to prove it. Taking businesses from ground zero to six figures has been my specialty. How did I do it? Well, chalk it up to thinking strategically, a clear plan, consistency, resilience, adaptability, and a good old dose of stubborn determination.
I've got the scars and the stories to back it up. Like to know more? Say Hello. x Kathie
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